| Basis | B2C White Label Travel Solution | B2B White Label Travel Solution |
| Frequency of bookings | In B2C, transactions are customer centric and may not be repeated. | In B2B all transactions here are have a high chances of repeat booking. |
| Brand Value | In b2c the brand of the website owner is created in mind of customers. | In B2B business brand value is created of agent who serves the end customer. |
| Margins | In B2C the website owner can keep a good margin in the tickets. | In B2B the website owner have to business with less margin as they have to part commission with agent as well. |
| When to opt | A newbie in travel market should only start with b2c and after he gains some knowledge he can move for b2b business. | A user should opt for B2B business when they have complete knowledge about travel market otherwise sometimes his agents can outsmart him. He can also start b2c business. |
